Efficient Link Building Strategies
Link building has changed a lot over the years, especially
after Google’s Penguin updates – which were a good thing. And in contrast to
what some like to believe, link building is still very, very important for a
successful website with good SEO. And efficient link building is tough, let’s
be frank. Getting links from relevant, authority sources can be a pain.
So, here’s a list of efficient link building strategies in
2016 that will take you places if employed correctly and with patience.
1.
Relevance:
Link relevance is a big link building factor for modern
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·
Outlink to relevant and similar websites.
·
Try to get backlinks from authority
websites of your same or similar niche.
· Relevant links, outlinks or backlines, are much more valuable than links going from or coming to your website from unrelated website.
2. Make your content worthy:
Content rules. If your content is fractured, there’s no hope for the best of link building strategies to work.
· Write great content, obviously. High quality sells. Have a unique promise. Make your message clear.
· No plagiarism and content duplication within your website. Plagiarizing from other websites is strictly forbidden unless you want to journey to the bottom of search results.
· Fix technical issues: Make your pages fast by compressing CSS, loading scripts in footer, trimming down on unnecessary HTML tags and images, etc. Make your website responsive, mobile-friendly. Get security certificate for a website that needs it. Monitor 404 errors, 302 redirects, and pages with high bounce rate (use Google Webmaster Tools).
s.3.3. Interlinking:
One of the most important link building strategies in 2016
is interlinking. Well, it was there since the beginning but it’s all the more
important right now.
·
Have a solid framework of links within
your website.
·
Link to your own articles and pages, have
menus and sidebar content linking to stuff you want to be discovered and
indexed even more.
·
Have a clear sitemap, both in a visual
sense and a technical format.
4.
Make use of Quora and Forums:
Forums are underrated. Yes, some are spammy, but if you
find the correct ones relating to your niche, you can use it. Quora is must. Make an account right now.
·
Be active on forums. It not only gives you
backlinks, but a portal to receive feedback, which is very important especially
for new websites.
·
2016 is the year of knowledge. Quora has
proven to be a solid link building tactic, and continues to do so. Be active on
Quora and ask and answer about topics relating to your websites. You’ll earn a
lot of trust, brand identity, backlinks, and feedback.
·
Check the Stack Exchange network of
forums to find whether your website can make use of their websites.
5.
Clean, please:
It’s hard to talk about efficient link building strategies
and leave out the cleanliness argument.
In essence, if your backlinks are coming from dirty places
– places known to be link selling directories – you will get penalized.
If your keywords and link anchor text are same for most
part of your website – you’ll be penalized. Like if your keyword is “car loans”
and most links on your website have the anchor text (visual part of link, not
the URL) as car loans itself, it’s really, really bad. Especially in 2016 –
Google’s Penguin factors are stronger than ever.
So, be natural and clean.
6.
Communicate with leaders:
There must be leaders in your niche, or even strong
competitors. Use them.
·
Competitor analysis is important for
crafting tasty content, but it’s also necessary to get high quality backlinks.
·
Contact them and give them a reason to
link to your website.
·
Guest posting in 2016 is a failed link
building strategy, but can still add some value. Just remember, only a link in
author bio box won’t do much. You need proper, in-content linking to your
website’s pages to have higher value.Utilize press releases. It’s called
outdated but it’s still used very much. Check Glen Allsopp’s detailed research for a
breakdown of link building in 2016.
A Authored by Adam Bruman- a link bulding expert who belives in modern SEO practices like organic link building, leveraging the power of analystics and healthy social bookmarking. Using his great techniques, he's delivered high, long-term ranks to websites that were fresh or budding.
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