Magic+money+tree+affiliate+marketing

THE MAGIC MONEY TREE
AFFILIATE EMAIL
MARKETING
How to build a small business that generates a
6-Figure Income from 7 Easy Steps.

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Published by John Cho
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TABLE OF CONTENTS
Message from the Author��4
The 4 Layers of an Affiliate Marketing System��5
Online Money Systems��8
The Self-Liquidating Funnel��13
ChooseYour Offer��23
Your Irresistible Bribe��32
Simple Sales Funnel��39
Daily Cash Emails��46
Driving Free Traffic��53
Using Paid Traffic��59
Advanced Strategies – Email Marketing��64
Conclusion��88
And Finally…��89

4 | The Magic Money Tree Affiliate Email Marketing
MESSAGE FROM THE AUTHOR
Hi there! Welcome to The Magic Money Tree Series: Affiliate Email
Marketing E-book!
I’d like to start off by saying thank you for purchasing this report.
You have made an excellent decision in picking up this report as you will
learn step by step how to build a passive income business that I personally use
to build rapport with my email list in turning them into a highly responsive
group of people who Know, Like and Trust you.
..And if you take action on each of the points in this report you will build
a business that can generate automatic income that steadily grows to make
you more money as time passes.
Excited yet? Let’s get moving to design and build your online business!

The 4 Layers of an Affiliate Marketing System | 5
THE 4 LAYERS OF AN AFFILIATE
MARKETING SYSTEM
You don’t need a ton of expensive memberships or fancy tools with a
lengthy learning curve to make money as an affiliate online.All you need
are four basic concepts and systems to pull together.
1. AMPLE AFFILIATE OPPORTUNITIES
Don’t assume there’s an affiliate program for every niche topic out there.
You want abundant opportunities to choose from, not a single half-baked
product to promote that doesn’t convert well or barely pays you what your
time is worth.
If you go to ClickBank or PayDotCom or a CPA network and find only 1
or 2 things to promote, then it might be wise to pick a different niche OR

choose a different path – one that has you creating your own info product
since competition is minimal.
Conduct this research prior to buying a domain or investing in content
(with either time or money).
2. A HOME ON THE WEB
Every good affiliate needs a hot spot to post their content and links.Everyone
will tell you to stick with free web 2.0 sites like Blogger or Hub Pages, but
I’m telling your right now – you want your own domain.
Web 2.0 sites are great for backlinks and traffic but when you want to
set the rules for yourself and ensure that one day you don’t wake up to
find your whole site deleted without warning, then owning a domain is a
necessity – not a luxury.
3. AUTHORITY CONTENT
Your goal as an affiliate who prospers is to get people into your system
for repeat sales, not one-time commissions.To hook your audience for
the long-haul, you need to learn how to provide a bit of authority and
expertise that keeps them tuned in to what you have to say – even if
someone else created the product and you’re simply the middle man
or woman.
4. A COMMUNICATION SYSTEM
Your communication with online customers comes in the form of an
automated system that leaves you with a primarily hands-off business to
run.That automated system is called an Autoresponder.
Autoresponders are the method of choice for most marketers because you
can queue up over a years’ worth of emails to go out on autopilot and do
the work for you.

The 4 Layers of an Affiliate Marketing System | 7
Those 4 elements above are all it’s going to take to build a financially secure
affiliate empire. Now how you use these four components is where the
difference between success and failure lies.
Listen, here’s the big secret to take away with you right now…
…don’t just let this guide sit on your hard drive
gathering digital dust!
You have just got to TAKE ACTION and put the plan that I’m about to
lay out for you into action.
It’s a step-by-step process so you won’t have any trouble following it. So,
let’s jump in, shall we?

ONLINE MONEY SYSTEMS
I want to start off by looking at the various methods of making money
online, if only so you can get an idea of what works and what you should
avoid.
And the reason I’m doing this is because I know, full well, that you’ll be
tempted by the ‘magic bullet’ systems that are being peddled around the
internet each day.
Yes, they ‘look’ like they are simple. They ‘look’ like they work (for the
marketers who peddle this stuff to the gullible).
But what you can’t see is the hard work that goes on behind the scenes,and
the ‘real way’ these marketers make money hand over fist.
Here’s the truth (at least as I see it after more than 10 years in this business):

Online Money Systems | 9
CPA - COST PER ACTION OR PPL - PAY PER LEAD
This looks like a great way to make money online.You simply sign up as an
affiliate to one or more of the CPA networks and send traffic to their offers
and get paid every time someone signs up to their offers.
Simple, yeah?
Yes,simple enough in outline.And people do make money this way.But,I’ll
tell you this.
The marketers who are making money this way have spent years and years
refining their systems, putting heavy money into traffic and optimizing
their methods down to a fine art.
As a newbie you’ve a long way to go to match their specialized tactics.
Because profitability is right on the edge of loss making.And, if you’re not
ultra-careful, you’ll lose your shirt on CPA practically overnight!
NICHE AFFILIATE REVIEW SITES
I’m talking mainly Amazon here.Though, to be fair, you can set up all sorts
of review sites and send traffic to them.
But the people that peddle the Amazon review site formula are, again, past
masters at choosing the right niche,finding the right keywords,and putting
in daily donkey work writing and posting articles, reviews and updates.
Again, you can make money doing this (I’ve made a little, for a time) but,
frankly,it’s a lot of hard work and it takes months before you start to see any
sales, let alone profits.
AFFILIATE MARKETING
Often known as Clickbank marketing, being an affiliate for someone else’s
product looks great - on the surface.
You don’t have to bother about creating products,websites,taking payments,
dealing with customer complaints or handling refunds.

You just send targeted traffic to the vendor’s website and sit back and watch
the affiliate commissions roll in every time someone buys.
PROVIDING SERVICES
This last way of making money online involves hard work and plenty of
hours.
You could be writing articles for other marketers, designing graphics,
copywritingads,creatingwebsitesforbusinesses(so-calledofflinemarketing)
and a whole host of other stuff.
You can advertise your services on sites like fiverr.com or upwork.com or
Warriors For Hire, or cold contact local businesses by phone.
Either way, it’s back breaking work.The only benefit I can see is that you
are your own boss in your service business (though, in my view, your real
bosses are the people who hire you).

Online Money Systems | 11
THE LAZY AFFILIATE
After years of struggling to get most of these to work, I rapidly came to the
conclusion that it was all either too risky or too much like hard work to
make a living online these ways.
Which is why I came up with what I laughingly call ‘The Lazy Affiliate’
method.
Why ‘lazy affiliate’?
Because,like I said,once you’ve set this up you can literally leave it running
on auto-pilot and let the money roll in.
The only thing you’ll need to do is transfer money from your PayPal account
to your Bank account periodically.
There may be a little maintenance to do once a week, say. And, if you’re
using the free traffic method, you’ll want to have a bit of fun for 30 - 60

minutes a day in your spare time.But,really,this system is as close to passive
income as you can get.
Interested?
I thought you would be!
Here’s how it works:
Introducing…

The Self-Liquidating Funnel | 13
THE SELF-LIQUIDATING FUNNEL
Now, I’m the first to admit I didn’t come up with the idea of this funnel.
It’s now a classic way of making money.All the successful marketers do this.
Which is why you should too.After all,
“if it ain’t broke, why fix it?”

Here’s the outline of the steps in this funnel:
And, if that looks complicated, let me assure you that it isn’t.
The steps are really simple.But perhaps you don’t know what a sales funnel
is? That’s alright, here’s a diagram which shows the basics:

As you can see, traffic (visitors to your squeeze page) goes in the top.Then,
when your visitor’s opt-in to your squeeze page they are added to your
email list in your autoresponder.
After that they are sent to a sales page, this is your Front-End Offer.
Don’t worry, you don’t have to create a product, you can simply send them
to a product for which you are an affiliate.

After that your autoresponder sends out a series of emails which, if they
didn’t buy your recommended Front End Offer first time round,encourages
them to go and see that offer again.
Whether they buy that offer or not (some will,some won’t) you can continue
to send them emails with other offers, for which you are an affiliate, and
make sales on the Back End (B.E.).
The really clever thing about the sales funnel is that a small percentage of
people will buy everything in the funnel and go on to buy more from you
in the future.
WHY DO I NEED TO DO THIS?
So, you may be asking yourself…
“John, why does it have to be this complicated? Why can’t I just
send traffic to an affiliate offer directly?”

That’s a perfectly reasonable question.And it’s where the majority of new
marketers go wrong.
Consider this:
99% of visitors to a product sales page leave that website
without buying
Shocking, I know, but it’s fact.
Now there are several reasons why this should be,but the main thing I want
you to think about is this…
If you could capture the email addresses of all those visitors and
point out to them, in a message, why they should re-consider
the offer and how the product could actually help them, do you
think that a percentage of them would re-visit the sales page
and buy?
Yes, they probably would.
But, there’s more…
…even if they aren’t interested in this offer, you can also recommend some
alternative or associated products that would help them.
And you’ll certainly find that a percentage will buy at least one of those.
Let’s say you make 10 sales of the products you recommend.You’ve now
changed the odds from 1 in 100 down to 1 in 10 that someone will buy.
The alternative is to let those 99 out of 100 visitors get away - and you’ll
never, ever see them again!
THE EMAIL LIST
So, how do you capture the email addresses of those visitors?Well, one way
would be to use an exit pop-up squeeze page on the sales page (and a lot
of vendors do that).

But, as an affiliate, of course you can’t do that.
However, as it is you that is sending traffic to the sales page, you have the
opportunity to capture the email addresses of these people even before they
visit that sales page.
And the way you do this is by finding out what these people need and
then offer them a free offer associated with what they are looking for in
exchange for their email address.
LEAD MAGNET OR ‘ETHICAL BRIBE’
We call this free offer the Lead Magnet (because it attracts them to sign up).
If you like, it’s an ‘ethical bribe’ which encourages them to give you their
email address.
It can be just about anything you like - a cheat sheet,a short report,a video,
an infographic - doesn’t matter, as long as it will help people get what they
need.
For example,if you’re targeting new mothers who want to lose weight after
pregnancy,you could make a short report or cheat sheet or infographic that
offers the

‘5 foods you should eat after pregnancy to lose those unwanted pounds -
plus keeping you and baby healthy’
Sounds pretty attractive to me, and I’m not even pregnant!
But, Peter, if I tell them everything in the free report,
what is left to sell?
Yup, I hear you. And I used to puzzle about this too. Until I figured this
out…
…tell them what to do, not how to do it.
So, if your lead magnet is titled
‘How to Make $100 A Day Using This Weird Trick’
then you can show people how, by picking the right Pay Per Lead (PPL)
offer,they can send traffic to an offer and earn a $3.50 commission for each
person that signs up.
But you don’t tell them:
❯❯ How to pick a good PPL offer
❯❯ How to get approved for the affiliate offer
❯❯ Where to get traffic
❯❯ How to send people to the offer
So,having read your short report or,preferably for this type of bait,watched
your video, you then finish with a link to a guide or series of videos which
show them the easy, step-by-step method on how to do it.
And,in your follow up emails that promote this product,you’ll want to tick
all these boxes, namely:
This incredible guide will show you…
❯❯ The easy way to pick a high converting PPL offer
❯❯ What you must do to be approved as an affiliate

❯❯ Where your best prospects hang out and how to grab their attention
❯❯ The cunning persuasion tactic that will have them begging you to show
them the offer
Get it?
By showing them what to do, in your lead magnet, you’ve wetted their
appetite for actually wanting the product so that they can learn how to do it.
So,when you present the product that does show them how to do it,they’re
more inclined to buy than if you just sent them directly to the sales letter.
That’s why your conversion rate (visitors that convert into buyers) is so
much better using this method than just direct linking.
That’s why every successful marketer uses a sales funnel.And you should too!
SELF-LIQUIDATING?
What the heck is this self-liquidating bit all about?
Good question.
Self-liquidating means that,even though it costs you,say,50c to get a visitor
to your squeeze page, you immediately present that visitor with an offer
that will cover that cost.
And the way to do that is to give them,on the thank you page they are sent
to after they sign up,a really good reason why they should buy the offer and
what it can do for them when they do buy.
Do that, and your conversions will be much higher than just sending them
to the offer cold.
We call this ‘pre-selling the offer’ and it is this pre-sell page that is going to
raise conversions and pay for your traffic.
So, as soon as someone signs up for your ethical bribe, your lead magnet,
you send them to a download page or a page where they can view the
video you’ve promised them.

And, on that page, you start off with a phrase like…
‘Hey, great to meet you. I’m (your name) and your report is on its way to
you as we speak.
But, while you’re waiting for that to arrive, take a minute to look at this
special offer I’ve found for you. Because I think it will really help (with
solving their big problem).
Just click here to find out more (link to sales page)’
OR
If your lead magnet is a video…

‘Hey, now you’ve watched the video which shows you how you can (the
solution to their big problem),I’ve found a crazy offer on a very special product
which shows you the dead-simple way to (exactly how to solve their big problem)
in just three, easy-to-follow steps.
Just click here to find out more (link to sales page)’
In this case your lead magnet video should show them what the product
can do for them without showing them how to do it.
The whole point of this exercise is that you’re raising expectations - you
are planting in their mind that you absolutely, definitely have the solution
to their big problem.And then all they have to do is click the link to get
that solution.
Get it?
Good. Now here’s how you do all that for real.

Choose Your Offer | 23
CHOOSE YOUR OFFER
First off, we’re going to look for an offer to promote.
What we ideally want is something that will be attractive to the
people we are targeting and help solve their biggest problem but
is not so expensive that they won’t see its immediate appeal.
Where you’re going to find that product will depend on the niche you
want to work with.
Now the three categories where people spend the most money are:
❯❯ Health
❯❯ Wealth
❯❯ Relationships

Under Health you can choose a wide range of niches from ‘How to get rid
of acne’ to ‘How to ease back pain’.And, of course, there’s a whole section
on losing weight or, in the case of muscle, gaining it.
In Wealth you can choose from niches like the good old ‘Make Money
Online’ right through to ‘how best to invest’.
And Relationships go from ‘how to pick up girls’ through ‘get my ex back’
to‘girl gets ring’.Plus,of course,all the sexual aspects to relationships,some
of which cross over to the Health category.
Remember, these three major categories are not niches.A niche is a very
specific, and often quite narrow, field which targets people with a specific
set of problems.
So ‘losing weight’ is not a niche, as such. ‘Losing weight after pregnancy’
describes a much narrower field and is typical of what we are looking for in
a niche - a specific problem for which we can provide a solution.
CLICKBANK
Clickbank is the biggest of the affiliate platforms for a wide spectrum of
categories and it is here that you should start looking for everything outside
the ‘Make Money Online’ sector.
You can sign up as a Clickbank affiliate for free here:
https://Clickbank.com
Once you’ve done that you can look around their marketplace for suitable
offers but, frankly, I think there’s a better place to look and that is…
CBEngine.com
CBEngine sorts products in a much more straightforward manner than
the Clickbank marketplace. It makes it easier to find best sellers in any
category.

Taking our ‘Lose weight after pregnancy’ example we obviously need to
look in diets.
1. Over on the right in CBEngine you’ll see a Find Products box. In here
enter “health” in the Top Category box and “diets” in the 2nd Category
box.
2. Now chooseTop 100 from the drop-down box and then Sort By ‘gravity’
and ‘descending’.
3. Run that search and you’ll get a series of results.Along the top menu above
the results, click on ‘Averages’ and you’ll see a sort of the best converting
products.
‘Gravity’is simply a term Clickbank uses to show which products are selling
well for affiliates.You can see a Gravity column and the figures in there give
you a good indication of how many sales are being made.

After the search has finished, click on ‘Averages’ and you’ll see results like
this…
As far as Gravity goes, anything over 50 is good, so don’t worry about the
actual numbers there.
What you should do is visit the Sales letter of each product in turn and
watch the sales videos or read the letters and then pick out the strongest
selling points and the commonalities between them.
Later, you can use those in your email campaigns.
What are the benefits and the promises that they are making? What are
they teaching in the sales videos? What are the facts they are presenting,
what are the solutions they are proposing and what objections are they
addressing?

So,go through the top 5 products and note down the facts and benefits and
the proof they use to convince the prospect to buy.
Basically,reverse engineer their sales letter so that we can use the information
they present to the customer to show to our subscribers.
SPECIAL OFFER
A lot of product vendors show a special offer price at the bottom of the
page, usually invoking some sort of scarcity (e.g. this special price is only for
today).
Look out for these, because that’s what we’ll be promising our fresh
subscribers - a special offer.
So, as well as a compelling offer, a special offer adds jam to the sandwich
and raises the potential of that product for you to do well with it.
If you can put yourself in the mind of the visitor to the sales page, that will
help you decide whether the offer is compelling or not.

Watch the video, or read through the sales letter, and see whether, by the
end, you really want to click that buy button (not as yourself, but as a fresh
visitor who has a problem they desperately need to solve).
❯❯ Does the video or sales letter lay out and emphasize their problem?
❯❯ Does it outline the benefits of the product?
❯❯ Does it offer a convincing solution?
Chances are, if the product has high gravity, you can tick all these boxes.
However, sometimes, I’ll come across a product that has a terrible sales
letter for instant appeal, and I can only presume that the affiliates are doing
a good job of pre-selling to their list.
Anyway, it shouldn’t be too difficult to come up with a product that you
think has instant appeal.That’s the one to present to your subscribers after
they sign up.
MUNCHEYE
If you’re looking in the Make Money Online sector, muncheye.com is the
place where you will see all the upcoming launches for new products.
The advantage of a new launch is that there are often Early Bird prices for
early adopters, and these are obvious products to choose because they’ll
have a strong element of scarcity built-in.
Another site to keep an eye on is…
JVNOTIFY PRO
The advantage of signing up at jvnotifypro.com is that you’ll get weekly email
updates of new product launches so you don’t have to go search for them.
A lot of vendors only announce on muncheye.com, though, so don’t rely
only on these emails.
Of course,you’ll need to be changing the offer on your thank you page every
few days to keep up with the latest launches (and the Early Bird pricing).

That’s no problem if you’re an active affiliate.
But, if you want to go the lazy affiliate way and do everything on autopilot
you should be looking for permanent offers at:
WARRIORPLUS
WarriorPlus is the number one place to look for WSOs as it is the affiliate
center for products launched on theWarrior Forum Special Offers section.
Sign up as an affiliate for WarriorPlus here:
https://warriorplus.com/wsopro/affiliate/
NowthegreataspecttoWarriorPlusisthat,asanaffiliate,youcanimmediately
see what products are selling well, how much you get per sale, and even
what the refund rate is.
JVZOO
JVZoo.com is one of the places to be if you want to find evergreen products
that keep their appeal.
Sign up as an affiliate here:
https://www.jvzoo.com/affiliates
Again, look out for the special offer pricing. A lot of vendors use false
scarcity or bonus offers to keep on selling after the product launch period
is over.
YOUR AFFILIATE LINK
Whatever product you’ve found, you now need an affiliate link so that you
can be credited whenever you promote it and someone buys after clicking
your link which automatically sends them to the sales page.
Where you find this link will depend on the affiliate system you’re in.
So, for example, in CBEngine.com the affiliate link (called a HopLink by

Clickbank) can be found by clicking just below the ‘Visit Website’ button,
alongside ‘Vendor ID’:
You’ll then need to enter your Clickbank Nickname - the name you chose
as an affiliate when you signed up - plus any Tracking ID you want to use.
For example,I put in ‘report’as aTracking ID because I want to know how
many sales came from people clicking on the link in my report.

ForWarriorPlus, go to Affiliates/getlinks and you’ll see a ‘Get link’ button
alongside any offer for which you’ve been approved as an affiliate.
In JVZoo go to Affiliates/Approved Products and,again,you’ll see the‘Get
Links’ button alongside offers for which you’ve been approved.
Make a note of your affiliate link and copy and paste it into Notepad or,
even better, a spreadsheet where you’re going to keep details of all your
affiliate products.You’re going to need it in a minute!

YOUR IRRESISTIBLE BRIBE
OK, so now you’ve found the offer you’re going to promote, you need to
find an ethical bribe to match to it.
And this is the key to a successful sales funnel: you’re going to put together
an irresistible bribe to bait your prospects into signing up to your list.
Then you’re going to send them,on the thank you page,directly to a special
offer that you’ve basically already pre-sold them.
The key to all this is that your bait, your ethical bribe, is
congruent with the special offer you’re going to present to them
as soon as they’ve signed up.

Your Irresistible Bribe | 33
For example, it is no good putting together a report which shows new
moms how to diet to lose the weight they gained during pregnancy and
then sending them to a special offer on how to retire rich!
Instead,your report should be,say,’20Tips for LosingWeight’and you then
send them to a special offer for ‘How to get rid of those unwanted pounds
once and for all in just 21 days’.
You see how it works?You’ve primed them with your slow method‘tips’of
how to lose weight, but it’s going to take months of hard dieting.Who can
wait that long? So, offer them a chance to get rid of that pregnancy weight
gain in just 21 days and they’ll jump at it.
So, the upshot is, we want to start looking for something that will match
our special offer - a report that gives people part of the solution, for free,
but which promotes the complete solution offered by the special offer.
Now you could set out to write that report or make that video yourself. I
sometimes do that. But, more often than not, I don’t have a lot of time.
Once I’ve selected an offer I want to put together the squeeze page for it as
fast as possible - I really don’t want to spend days on the free report, I need
to create it in no more than an hour at the most.
Here’s my simple method for creating a free report in under 30 minutes
max:
First, I go to my favorite PLR library at: http://idplr.com
Then I simply use‘The Search Feature’to search for a keyword,or a couple
of keywords, that will bring up some PLR (Private Label Rights) reports
based on the niche I’m working in.Tick only the PLR Rights box to filter
out everything but PLR products.
So, taking our Diet example, I’ll search for “Diet”…
and that brings up results like this…

Basically,I’ll download anything I can find,because I may need to copy and
paste sections from each of these to create my own, unique report.
Now I struck lucky.Why? Because the first one I opened‘DietWeight Loss
Newsletter’ contains a series of 12 messages that I can edit and upload to
my autoresponder to go out on a daily basis.

The next one ‘Pregnancy Diet Plan’ actually turns out to be a report on
how to stay healthy during pregnancy.I’m giving that one a miss,but it’s an
idea for another niche, right?
The final one ’20 Secrets to Dieting Success’ is ideal for my purposes. It
gives 20 tips leading to a healthy lifestyle, which is great if you are happy
to drink 7 - 8 liters of water a day, live off celery and avoid cake, but what
mom wants to do that!

So, it is a great report to send out because, although it gives 20 tips, it’s only
a partial solution and takes time to see results.
That means that,at the end of the report,I can include a link to my Special Offer.
That gives me another chance to make sales,even if my prospect didn’t buy
on the ThankYou page.
EDIT THE PLR REPORT
Once you’ve got your report ready, and it’s often an easy matter of going
through it and doing some simple editing like adding your name, you want
to add a Call To Action at the end to entice the reader to go back and take
another look at your Special Offer.
So, remember that I told you to keep a note of your affiliate link? Here’s
where you need it.
Go to the end of your report and write a suitable Call To Action - some
text which basically tells the reader to click here to learn more about how
to solve their problem quickly and easily.
So, here’s the text I used at the end of my 20 Diet Tips book:

You’ll see that I’ve added a paragraph in the Conclusion chapter with a Call
To Action “Click Here to Watch this video now”
Then I’ve made that a Hyperlink - a clickable piece of text in the pdf that
will take the reader straight to my special offer.
In Open Office you do that by highlighting the text and then using the
Hyperlink tool like this…
Then you paste in your affiliate link like this…

Finally, save your report as a pdf. In Open Office you use ‘Export As PDF’
from the File menu.
Make a note of where you saved this report PDF and that’s it - you’ve created
your ethical bribe together with your affiliate link embedded into it!
Well done.
OK, so now let’s look how this all fits into our Simple Sales Funnel…

Simple Sales Funnel | 39
SIMPLE SALES FUNNEL
As you progress with your marketing career, I will be showing you why
it’s a good idea to have your own domain and website to set up your sales
funnels.
But,for now,I’m going to keep this ultra-simple so that you have no excuses
for not getting started with this straight away.
OK, here we go…
1. AUTORESPONDER MAGIC
As I’ve already pointed out, the key to your sales funnel is to capture your
visitor’s email address on your squeeze page.
And, once you’ve done that, you’re going to send them to your thank you
page.

And, after that, we’ll be sending out daily emails with our promotions for
recommended products.
Now, if we were to do all that manually, it would take hours each day.
Imagine emailing 500 or 1000 people individually!You’d never keep up.
Which is why we’re going to do it all on autopilot. So, you can spend
all your time on doing what matters - namely, MARKETING.
The service that does all this background work for you, even while you’re
sleeping, is your autoresponder.
I’m guessing you don’t have an autoresponder yet but that’s no problem because
you can get started with the one I use,GetResponse,free by clicking here:
Get GetResponse Free
It’s free for a trial period, and that will give you plenty of time to start
profiting from your list before the first small monthly payment is due.
Look, that’s your only business expense in this system, OK? All the rest
is clear profit.
What’s more I’m going to be showing you how you can use your email list
for Daily Email Cash.You’re going to be earning far more, each day, than
this small monthly outlay. So, don’t sweat it, go do it, NOW!
Don’t progress to the next step until you’ve got your account set up,
otherwise what follows won’t make any sense.
Set UpYour Account At GetResponse Now!
2. SQUEEZE PAGE
Got your autoresponder account set up, yeah? Great. On we go…
Now the great thing about GetResponse is that they will host your squeeze
page, thank you page and deliver your report for free.And they’ll also help
you design it.

Remember: your squeeze page has to be offering an ethical bribe which is
closely aligned to the offer you’re going to make to your new subscribers
after they’ve signed up.
So, make sure that your headline fits in with the Front End Offer you want
to promote to them immediately they sign up.
For example,if you’re Front End Offer is ’20 tips for dieting success’ then
the headline for your squeeze page could be:
“Learn the Top 20 Secrets to Dieting Success
And Keep the Weight Off Forever!”
So, let’s go and do that right now:
Go to your GetResponse account and setup a new Campaign and give
it a name that relates to your bait like ‘20Tips’ or ‘Fastdiet’. A Campaign
translates to a List as far as we’re concerned.
Now, from your Dashboard, choose ‘Create Landing Page’
This will bring up a display of templates.What we are looking for is Opt-
in Pages with a book on them. Because this is going to make it easy to add
our own report cover shot.
Found those templates? Good.

We also need to look for a template that has a Thank You page attached
to it.You’ll see that some of the templates have two little dots underneath.
That means they have more than one page.
If you click on each dot,you’ll see that the template view changes from one
page to the other.
Don’t choose a complicated looking page. Keep it simple. We want
visitors to focus on the message on the page, not how pretty it looks.
You can always change the background and all the text on this template, so
don’t be put off by its initial appearance.
I’m going to use one called ‘Thanksgiving Guide’ so I can show you how
it’s done.
Next you want to load that template (click ‘Use Template’) and edit it.
You can change the background just by double clicking it and then choosing
from the hundreds of stock images.
You’ll also find that each of the text blocks can be edited by double clicking
on the text.Add your headline and then make sure the Call to Action on
the button is clear.
For example, if it says just ‘Download’ change it to ‘Download Now’ - far
more powerful.

Finally replace the image of the book on the template with the image of
your report.
Most PLR reports come with a ready-made cover image, so just use that.
Alternatively, if you want to make your report look unique and change the
title, get someone on Fiverr to create an eBook cover image for you.
THANK YOU PAGE
When you’ve finished your squeeze page, you’ll need to edit the Thank
You page.
See, at the top, there’s a ‘ThankYou Page’ tab? Click that and you can edit
the thank you page in a similar way.
Give your new subscriber a really good reason why they should click the
button to go to the sales page - outline the benefits of what they’re going
to get.
Don’t be pushy.You’ll just come across as a salesman. Be friendly and, if the
sales page of the Front-End product has a video, just tell them to check out
the video.
Again, you want a good Call to Action on the button.‘Show Me How It
Works’ is a good one to use, especially if there’s an explainer video on the
sales page.
When you’ve finished yourThankYou page design you’ll need to add your
affiliate link to the Call to Action button.
To do that,select the text on the button and then click the Chain Link icon
on the formatting toolbar.
That brings up a dialog box into which you can put a URL.This has to be
your affiliate link or your HopLink which you made a note of when you
selected your FE offer product. Hint: it’s the same one as you pasted as a
Hyperlink into the end of your report.
So, copy and paste your affiliate link into the ‘Link URL’ field.

Next, you’ll see a drop-down box for Target. Select the ‘Open in same
window’ option and click ‘OK’.
So, we’ve completed our ThankYou page, so we can click the ‘Next Step’
button in the top right of the editor window.This brings you to‘My Landing
Page Settings’.
What you have to do, here, is enter in a name for your Squeeze Page.This
Page Title is going to show in the browser, so choose something related to
your free gift, for example 20 Diet Tips.
You’ll see down below that GetResponse creates a URL out of that,
something like ‘http://20diettips.gr8.com’
Look further down and double-check ‘Choose campaign’ is the correct list
name and then, most important of all,
Turn Confirmed Opt-in to ‘OFF’

Finally click on Publish and both your Squeeze page and ThankYou page
will be live on the internet.
You can see the landing page (squeeze page) URL in the Manage Landing
Pages section of GetResponse.
Copy and paste that URL into your notepad because you’ll need it when
you get around to driving traffic to this squeeze page.
Now I do strongly suggest that you click on that URL so that it loads in
your browser.Then enter your own email address on the squeeze page and
check that everything works ok.
Make sure it goes to the ThankYou page and that, when you click in the
offer Button on that page you get taken to your Front-End offer.
Also check that the Welcome email lands in your inbox, together with its
attachment.
And that’s all there is to it.Your squeeze page and thank you page are all set
up!

DAILY CASH EMAILS
Congratulations. If you’ve followed through with these instructions, you’ve
just set up your first sales funnel.
All that we need to add, now, are the messages that will go out to our
subscribers on autopilot.
So, back in your GetResponse dashboard, choose ‘Create Autoresponder’
from the left-hand panel choices.
When GetResponse talks about ‘Create Autoresponder’ that’s really short
form for a series of messages that are going to go out to your subscribers
on a daily basis (or however often you want).

Daily Cash Emails | 47
So now you’ll see that you can create your first email message going out on
Day 0 - that means immediately they sign up.
Click on ‘create new email’
Your first email should,of course,be a welcome email and it should contain
either the link to download the free report you promised or,in our case and
to keep things simple, we’re going to attach it.
Now this is an extra facility that GetResponse offers, and it’s a great one
because you don’t need to have a website or use e-junkie or Amazon s3 to
host your report.
The only restriction that GetResponse places on this attachment facility is
that your attachment shouldn’t be more than 400kb.
Actually, that’s ok for a short report like the 20 DietTips we’re sending out.
By the way,don’t be tempted to zip up the attachment.Zip file attachments
are often marked as SPAM by people’s email inboxes.Send a straight pdf file
and it should get through.
The other important aspect you want to point out in your Welcome email
is that you want Gmail users to drag the email into their Priority folder.

Once they do that then all your emails are going to end up there and that
increases your chances of them being read.
So, here’s a copy and paste text you can use for your Welcome email.
Just add your own name to it.
This email should be added to your autoresponder on day 0. (Day 0 means
the email will be delivered immediately.)

Subject line ideas:
[PRODUCT NAME] Welcome
Hi, here’s your PRODUCT NAME
Example: [20 Diet Tips] Welcome
Hi
Welcome and thank you for requesting my [PRODUCT NAME] report!
I’m [YOUR NAME] and I’m here to help you lose those unwanted
pounds as fast as possible.
This email contains access to your report as well as how to get
the most out of it.
Here’s what you need to do now to get started:
STEP 1: Whitelist This Email
This is important! I am going to send updates, announcements and
bonus information via email.
Here’s how you get my emails:
GMAIL: If you are a Gmail user, simply drag this and future
emails from me into your ‘Priority Inbox’.
OTHER EMAIL CLIENTS: Add my email to your contacts or Safe
Senders List‘
STEP 2: Access Your Report
Your report is attached to this email.
If you have any problems just email me back and I’ll sort
everything out.
That’s all for now,talk soon
[YOUR NAME]
ADDING YOUR ATTACHMENT
Now that you’ve written your email you want to include your report as an
attachment.
So, just click on the little paperclip at the bottom of the edit message
window, like this:

That will then open up a popup attachment box where you can upload
your attachment to GetResponse. Once that’s done, click OK to return to
your message.
Now there’s one more thing to do, and you should do this for all your
email messages to test that the attachments and the links in your messages
all work, and that is to send a test message to yourself.
So, to do that, just go up the top right and click on ‘Test Message’.
You can test your Spam Score here,to make sure you haven’t written anything
that might land your message in the Spam folders of your subscribers.
Then choose ‘Send test message’ and send it to your own email address.
Wait for it to arrive and then check everything looks ok and that the
attachment is there.If you’ve included any links,make sure those are working.
If everything is OK, click on Next Step and then Save and Publish.
That will bring up your autoresponder series, with your first email in Day 0.
What you should do now is go on to create more emails for the days that
follow.

DAILY EMAILS
Don’t forget, in your report you’ve included a link at the end for them to
view your Front End offer once again, so there’s no need to get all pushy
and include yet another link in your Welcome email.
But that doesn’t mean you can’t include links to it in your next email,
which could read something like this…
Subject: Re: 20 Diet Tips
Hey, how’s the diet going?
I’m just wondering if you had chance to read through those 20
Diet Tips I sent you yesterday (reach out to me if you didn’t get
that report).
I know it’s tough losing weight after you’ve had a baby. My wife
had the same problem after she had our first daughter (what a
little blessing she was).
That’s why I just had to come up with the tips I gave you.
Because my wife really didn’t like the fact that she could no
longer fit into the clothes that she had in her wardrobe.
And she was really fed up with those maternity clothes which
looked like a tent - know what I mean?
So, I did some research and really spent a lot of time looking at
easy ways of losing weight.
Because I wanted to help her, I really did.
And I’m only too happy to pass those tips on to you.
While I was looking for tips on how to lose weight after
pregnancy I found this video about how to lose those unwanted
pounds in just 23 days.
If you didn’t see it yet, do take a look. Because I really think
it can help you…
Watch the 3-week diet video
That’s all for now,
talk soon
[YOUR NAME]
Alright, do you see how that works? It’s friendly, not pushy, and starts to
build a story that you can continue in your next message.

Even so, there’s still that link to the Front-End offer.And, here’s the thing.
You can promote offers like that at the end of every single email you send.
Forget about what you may have learned about sending out relationship
building emails and then occasionally sales emails dotted in between.
For daily email cash you can always include a product link, providing that
the content that goes with it comes across as friendly,includes a story (even
if it’s only a short one), and isn’t pushy.
Just think about writing to a friend, not to a prospect, and you’ll get the
idea.

Driving Free Traffic | 53
DRIVING FREE TRAFFIC
Alright, so you’ve done it!
If you’ve been following along, step by step, you’ll have set up your Simple
Sales Funnel.
That was simple, wasn’t it?
Yes,there were some apparently complex bits to it but,by tackling each step
as it comes, there’s really nothing much to getting it all done in a couple of
hours.
Now,you’ve got everything set up (and,if you haven’t,if you’ve just skimmed
through this, go back and complete each step as I’ve shown you) you need
to start driving traffic to your squeeze page.
There are lots of ways of doing this and this guide is long enough already,
so I don’t want to go over them all here.

Suffice it to say that the fastest way to get people to visit your squeeze
page is by using paid traffic.And this needn’t be expensive - I’ve had some
superbly profitable results using Solo-Ads in my own business.
But I wouldn’t be fair to you if I didn’t also show you how to get free traffic,
because I know that’s how some of you want to play this game.
Now this takes up a little bit of your time, but it’s fun to do and you can do
it in your spare time.
In fact,I often do this when I have what I call‘dead time’,that is time when
I’m in a taxi or waiting for a train or a flight.
FORUM POSTING
A lot of people pooh-pooh this way of getting traffic because it seems like
a lot of work for little return.
That’s where they are wrong!
I’ve been doing this for some time and, each time I do it, I make sales.
What’s even better is that I continue to make sales even when
I’m not doing it, simply because my links stay live for posts that I
may have written months or even years ago!
Here’s how it works…
The principle is to join forums that are in your niche and, basically, help
people out by offering them good advice.
Then you include a link to your squeeze page in your signature. Your
signature, or Sig., is the piece that goes underneath every post you make. It
should contain a strong Call to Action.
I offer free advice to people, so that makes me look good in the eyes of the
reader, defines me as an expert, and I automatically look like an authority
on this subject. E.g. Quora.com

So, the reader is now more likely to click on the message in my sig to see
what it is that I’m offering or recommending to them.
OK, so now you’ve got the idea, how do you find forums to post on?
That’s easy, thanks to Google:
METHOD 1 - SEARCH GOOGLE USING SPECIAL
OPERATORS
Try searching with double-quotes surrounding the niche keyword and the
word forum.You may put the quotes around the niche keyword excluding
the word forum like this:
“niche keyword forum” “niche keyword” forum
Continuing with our example, this is how to find forums for our niche:
“lose weight after pregnancy” forum

Another sneaky Google search trick is to use the tilde (~) operator. The
tilde (~) operator takes the word immediately following it and searches
both for that specific word and for the word’s synonyms.
It also searches for the term with alternative endings. The tilde operator
works best when applied to general terms and terms with many synonyms.
As with the (+) and (–) operators, put the tilde (~) next to the word, with
no spaces between the ~ and its associated word.For example:~lightweight
laptop NOT ~ lightweight laptop.
Here’s what you can do to find forums in your niche using the tilde (~)
operator:
❯❯ forum ~niche keyword forum ~keyword1 ~keyword2 “forum” ~niche
keyword “forum” ~keyword1 ~keyword2

Here is how we can apply this to the lose weight after pregnancy niche:
❯❯ forum ~lose weight pregnancy forum ~weight ~pregnancy “forum”
~weight pregnancy “forum” ~weight ~pregnancy
The last search phrase seems to work well.To explain a little further, in the
last search phrase above:“forum” ~weight ~pregnancy, this will tell Google
to search for the EXACT word forum, and then return all the possible
synonyms for the word weight and the word pregnancy.
The tilde search operator comes in VERY handy when you are having
trouble trying to think of your niche keywords.When that happens, just let
Google do it for you.
METHOD 2 - SEARCH GOOGLE USING FILTER OPTIONS
Another cool feature on the Google search page is the ‘Search tools’ link
located just under the search bar.When you click that button,you are given
additional filtering options that can REALLY help find forums in your
niche.
This is SUPER COOL.
Simply go to Google.com and type in your main niche keyword. Let’s do
this for our example niche “Lose weight after pregnancy forum”.
Next, click the Search tools button located just under the Google search
bar.
You can select a time filter link in the Anytime part.This can narrow down
to the most recent forum posts that have been indexed in Google.
Obviously, it’s the latest postings that we want to comment on. If you like
you can reduce the time setting to Past Hour and get results that are up to
date:

Take a look at the image below as an example of what I am talking about.
This is a very effective secret tactic for uncovering recent and specific forum
postings in your niche.
Just click the relevant links, join the forums and start posting!

Using Paid Traffic | 59
USING PAID TRAFFIC
WHERE DO I GET QUALITY SOLO-ADS?
First of all, why do I talk about of Solo-Ads being so profitable?
Simple.They are the most effective,easiest and quickest way to start earning
you money.
You see this is in my opinion the single most effective method for you to
follow because it’s so simple for you to grow quickly.
A scalable quick way to kick start your business into that momentum that
sets you apart from everyone else.
Okay, so what is a Solo-Ad?

Solo-Ad is a form of paid advertising that allows you to target email lists of
warm leads, specifically, at people who are interested in your niche.
It is one of the most effective form of paid advertising,as the traffic you drive
to your landing page is likely to be interested in getting the information or
products from you.
You basically pay someone who has a targeted list of email subscribers in
your niche to send out email broadcasts to them.
The owner would then send the agreed number of unique clicks to your
landing/sales page through your links placed in the email.
Although solo ads are the most popular in the ‘Make Money Online
(MMO)’ niche, this form of advertising has been around in most niches for
a long time.
Instead of building your list from scratch which could take a long time,you
would capture WARM traffic from a Solo-Ad seller and show them your
offer and get them to opt-in to your list by providing their e-mail addresses.
This is one of the quickest and most effective way to build your list saving
you time and money in the long run.
Where buy Solo-Ads?
1. Facebook groups – Do a search for “solo ads” for your niche.
(Recommended)
2. Do an organic search of your niche on Google,find blogs that match your
niche and contact the blog owner to ask if he/she will be willing to sell
you solo-ad clicks.
3. Clickonomy.com
GUIDE TO BUYING SOLO-ADS!
1. Always do your research before buying clicks from vendors.
Read their reviews, their percentage of “Tier 1” traffic. e.g Traffic from
English-speaking

countries like The United States, Canada, UK,Australia and New Zealand,
the higher the percentage, the better.
Their duration for full delivery of all clicks, their responsiveness, whether
sales have been made from their traffic source,% of extra clicks they deliver.
Important note: You can read reviews in many Facebook Solo-Ads
Testimonials groups.
2. AlwaysTrack
Use your own tracker to make sure that the number of clicks delivered are
as per purchased, I use ClickMagick.
It is easy to use and has one of the important functionalities which is link-
cloaking which you need to use to cloak your affiliate products.
If you don’t cloak (hide) your affiliate links, Gmail,Yahoo and Outlook
will likely put your emails in the SPAM folder.This is something we always
want to avoid.
ClickMagick also allows you to see what are the percentages of Tier 1,
2 or 3 traffic. If your traffic was not up to quality or there are less clicks
delivered than you ordered, a simple screenshot will act as evidence you
need for a resend from your vendors.
3. Always test traffic
A newbie mistake is to read tons of good review of a vendor and go for the
1000 clicks immediately.
Always test traffic first, buying 100 clicks and testing if the deliverability is
good, no matter how enticing the higher volume offer may look.
You don’t want to throw money away do you? Be patient and always test
first.
4. Always negotiate
Build a relationship with your solo-ad vendor and always ask them if they
could do a better rate than what they offer.
There’s no harm asking and more often than not they give discounted rates.

5. Ask questions to the Solo seller
❯❯ How big is the list?
❯❯ How did you generate your list?
❯❯ Are they buyers?
❯❯ How often an email is sent to the list? (Anywhere between once a day
and once a week is good)
❯❯ How many clicks u can expect and by when?
❯❯ Could you offer me a better price give that I am _____? (Be creative!)
BONUS TIP!
Unorthodox Secret using Facebook groups or Instagram
Join Facebook groups or find Instagram influencers that have massive
number of followers (10,000+)
Sometimes you may be able to strike a deal with them to buy traffic for
cheap. It takes some effort, but it can be done.

Some Instagram accounts will have massive followings that have been
organically built up over months and years and are not in the business of
selling ads to their followers.
If you can find such groups/influencers,try to strike a cheap deal by emailing
them and asking if they would be willing to place an ad for you.
This is a screenshot of one of one of the biggest Basketball followings in
Instagram.
Those are 3.1 million followers.Imagine placing an ad for cheap in front of
3.1 million folks at 10 cents per click?
The screenshot below is a group I found that has over 20,000 members
interested in Money and Financial Freedom.
Be creative and search around.You will be surprised at what you find and if
you’re lucky you could get cheap targeted Solo-Ads!

ADVANCED STRATEGIES –
EMAIL MARKETING
QUICK BONUS TIP BEFORE WE START!
Whatever niche you’re in, make sure to mark your calendars to send
promotional emails on for these holidays as folks are looking to buy!
If you send them great offers several days before say for exampleValentine’s
Day.your list is going to see you as a friend who is helpful and not someone
who is trying to sell you stuff.

Advanced Strategies – Email Marketing | 65
ISN’T THAT JUST FANTASTIC?
SELL AND BE THANKED FOR IT!
If you do this right – this tip alone will probably make you at least a $1000
a year.
❯❯ January - Health, Fitness, Diet, Organization, Resolution
❯❯ February -Valentine‘s Day,Presidents‘Day,Black History,Heart Health
❯❯ March - Easter, St. Patrick‘s Day, March Madness,Women‘s History
❯❯ April - Passover,April Fool‘s Day, Earth Day,Autism Awareness
❯❯ May-NationalTeacherDay,CincoDeMayo,Mother‘sDay,KentuckyDerby
❯❯ June - Father‘s Day, Graduation, Flag Day
❯❯ July - 4th of July,Tequila Day, Ice Cream Day
❯❯ August - Back to School, Football, Beer Day, Sister Day
❯❯ September - Labor Day, Grandparents Day, Fall begins
❯❯ October -Yom Kippur,World Food Day, Halloween
❯❯ November - Thanksgiving, Black Friday, Cyber Monday, Elections,
Veterans Day
❯❯ December - Christmas and Hanukkah, Holiday promotions, end of
year sales
Not in the US? Go to http://www.timeanddate.com/holidays/ and get
your list of holidays for your country and mark them to alert you at least a
week before.
ARGH! WHAT SHOULD I WRITE TO MY LIST?
There are many different types of emails to write but let me break in down
to simple 8 different types so that you can pick and choose which to write
and what each type is designed to achieve.
Ideally you want to mix and match these emails when sending out.
What I would recommend is that you pick and choose which one to write
and customize them with you own personal writing style. Make it simple
and then send out.

THE 8 TYPES OF EMAILS TO WRITE
1. ShareYour Beliefs
❯❯ Purpose –To share your beliefs to build a relationship with people
who agree with you. Some people will love it, some won’t. For
those who agree with your beliefs, it will increase the LIKES
substantially.
❯❯ [SUBJECT] I Hate It When I Get Pitched To Everyday. Don’t
you agree? Every time I open my inbox, I see the same marketers
pitching some new shiny object of the day. Honestly, does this
help anyone? I don’t think it does.
2. Story E-mails
❯❯ Purpose – To entertain whilst delivering your message. People
love reading stories and it increases LIKES.
❯❯ [SUBJECT]This Changed Me Forever… She slammed the door
and walked out screaming! I knew this would happen eventually
but didn’t anticipate the feeling of guilt that I would go through.
The next few days came the loneliness then came depression…
3. Ask E-mail
❯❯ Purpose – Get feedback or Suggestions.
❯❯ [SUBJECT] Hey, I need your help.. Could you help me? I am
looking to make a training course and I could really get your help.
I am just not sure what you would like to learn the most.Can you
do me a favour and let me know what you would love to learn
the most? Just take this survey and answers some questions. It will
take 3 minutes to complete.
4. Bullet E-mail
❯❯ Purpose – To let people know what they will learn or are about
to see on a sales page. Builds anticipation, desire and informs.
Effective when used in promotional emails.

❯❯ [SUBJECT] FREE Facebook Ad’s training for newbies
You’re going to learn:
i. The simple mistakes newbies learn when setting up their ad’s
ii. How to generate leads daily from a small ad
iii. What to put in your ad to get the most clicks
iv. How to set up your ads for highest conversions
5. Engagement Email
❯❯ Purpose – To add value and get people to engage with your
content.Can be a blog post,Facebook post,YouTube video or any
form of content. Can be used when you need to send a number
of clicks to a site.
❯❯ [SUBJECT] You have To See This! I did a blog post earlier today
explaining the 5 different ways to get traffic to your blog. Completely
Free! And now I have folks contacting me to thank me for sharing
this post as it’s completely changed their strategies! ===Check it out
here===
6. Empathy E-mail
❯❯ Purpose – To build rapport! To increase the Know and the Like.
❯❯ [SUBJECT] Unbelievable! Today I saw an employee getting
reamed out at her job. Her boss was cursing at her and
telling her to get back to work. Doesn’t this just piss you off?
And it’s exactly why I think everybody should be building an
online business.
7. AdmitYour Flaws
❯❯ Purpose – To increase Trust. Showing your flaws openly and
instantly builds Trust.
❯❯ [SUBJECT] I’ve Always Failed to be a Team Player. I was always
an introvert and a loner. I’ve always tried to fit-in with groups or
communities ever since I was young,but I never could.No matter

how hard I tried. I couldn’t relate with people and so often found
myself being more comfortable staying home alone with my cat.
8. Expose E-mail
❯❯ Purpose –To expose an issue or common problem.To buildTrust.
❯❯ [SUBJECT] Free Seminars? Really? Do You Know Why They
DoThis? Have you ever been to a seminar where they promise to
teach you stuff for free? Do you know why they do this? Here’s
the Truth! They are getting as many people attend and sit you
down in a closed environment so they can lock you in and do a
long sales pitch to provide minimum value and maximum sales
time.Statistically there’s a much higher percentage of a high-ticket
sale when this done!
SUBJECT LINES
Getting people to open the email is the most important thing in email
marketing.
Subject lines are the most important element when writing emails as it
determines whether your subscribers will open your email or not.

13 EMAIL SUBJECT LINE FORMULAS IN ORDER OF
THEIR SUCCESS RATE:
These are some of the best performing subject lines to use in your emails.
1. Reason Why Headlines
❯❯ Why do men have nipples?
❯❯ Why 82% of coffee shops fail
2. Big Number Headlines
❯❯ Obama‘s $9,726,772,918,991 LIE!
❯❯ 775 email addresses to get free things
❯❯ Call Me 512-555-1212 —Call me phone number headlines are
very effective because they seem personal.
3. Benefit Headlines
❯❯ Make him BEG to be your boyfriend
❯❯ Make your hair grow faster?
❯❯ Improve your visions w/ this chart [PDF] - Indicating that there‘s
a PDF, pic, etc. adds clicks. Benefit subject lines usually aren‘t
highest click rate, but are more likely to generate sales.
4. Question Headlines
❯❯ [Vid] Can you do this in the shower?
❯❯ Are you making as much as your neighbour?
❯❯ Would you get a tattoo here [pic]?
5. Testimonial Headlines - These can have regulatory issues, so be careful.
❯❯ How I made $2,000,000 in the stock market
❯❯ How a bald barber grows hair with rice
❯❯ 450 lb. man ONLY dates supermodels—31 You can stack these
techniques – ex. numbers with testimonials.

6. Fascination Headlines
❯❯ Headless body in topless bar
❯❯ Weiner Exposed (best-selling NewYork Post headline of all time)
❯❯ Michael Jackson‘s final words REVEALED? - Huffington Post‘s
AOL Weird News is a great source for fascination headlines
examples.
7. Target Headlines
❯❯ AttentionVeterans 50-80
❯❯ For women only, NO men!
❯❯ REAL republicans listen up
8. Personalized Headlines -These are probably most poorly utilized element
of email marketing.
❯❯ Ryan, grow 3 more inches by this summer
❯❯ 1289 Hillsborough Cove delivery attempt
❯❯ Is your number still (728) 78123512
❯❯ Boiled water alert in Paducah, KY
❯❯ perry@nativecommerce.com did you get my message?
9. Lists HeadlinesYou can find great examples on Buzzfeed.
❯❯ 29 toughest survival knives reviewed
❯❯ 23 best makeup blogs on the web
❯❯ 10 best restaurants (HINT: there‘s really only 9)
10. Seasonal Headlines
❯❯ 5-minute Christmas crafts
❯❯ Put that turkey sandwich down
❯❯ 33 Dumbest NewYear‘s resolutions
11. News Headlines
❯❯ Will North Korea bomb Pearl Harbour… again?
❯❯ Manning Super Bowl DANGER!
❯❯ Sanders on SNL is a joke

12. Anger Headlines
❯❯ Pre-impeach Hillary NOW
❯❯ You‘ve been lied to… a lot
❯❯ Christians jailed by Muslim children
❯❯ Obama plans [insert anything here]
13. Scarcity Headlines
❯❯ L-O-S-E-R at midnight
❯❯ We have 3 of these left… for now
❯❯ This report is almost SOLD OUT!
HOW DO I MONETIZE MY LIST?
Your list is your bank account!
Think of your relationship with your list as a bank account.

Some email marketers view customers as an unlimited bank vault that they
can constantly make withdraws from but the vault is actually empty at the
beginning of the relationship.
Your list doesn’t know you.
It‘s up to you to build trust and goodwill with customers before you ask
them to buy something.The bank doesn‘t give you money when you set
up a bank account, and it’s the same thing with your list.
Too often,we just want to make instant money and so we try to withdrawal
from our list. Instead, we should focus on making deposits first.
Example:Would you give $1 to a stranger?
Our willingness to give the $1 depends on the person asking.
If a person in a suit is asking for money for the pay phone vs a drunken
stranger who is making you uncomfortable.
As long as we feel comfortable, most of us would be willing to give $1 to a
stranger in need.

What if the amount were $1000?
Almost nobody will say yes to a stranger who asks for this amount. But
when your best friend asks for $1000, you would at least consider giving it
to them.
It‘s all about building relational equity!
When you ask a prospect or customer for money, they ask themselves:
❯❯ Do I know you?
❯❯ Do I like you?
❯❯ Do I trust you?
Important note: KLT – Know, Like and Trust
Selling is anything that makes a withdrawal from your list’s relational equity
account.
Any time you ask someone to buy something, you‘re making a relational
equity withdrawal and too many withdrawals can ruin your KLT with you
list!
Important note: there‘s nothing wrong with making a withdrawal if the
funds are available.
So how do we build KLT and make relational deposits for us to make
withdrawals?
4 WAYS TO BUILD RELATIONAL EQUITY
DEPOSITS WITH YOUR LIST
Method 1: Personal Connection (KNOW)
Make them feel that you deeply care and be highly personal with your emails
to them.The email Inbox is a highly intimate and personal platform where
you can talk 1 on 1.Use it to your advantage and send personalized emails to
them as soon as they join your list.Talk as though you are talking to a close
friend. By doing this frequently they will start to KNOW you personally

Method 2: Bring Value to them – Give them Great
Content! (LIKE)
Find great content that they will truly help them and send it to them so
they can get great value out of! If you send them something that is valuable
their LIKE towards you will increase.Your subscribers will think “hey this
stuff is really good! I like him/her”.
Method 3: Tell Your Personal Story.. (TRUST)
Tell them about your personal story. Again be highly personal by sharing
your struggles,your wins,how you became who you are today and why you
are doing what you are currently doing.Share with them about the intimate
details of your life. Especially your weaknesses and how you overcame (or
still overcoming) them - so that your subscribers can relate.This is the most
important and effective instant rapport building technique. Do it right and
their TRUST will increase.
Method 4: Build “The Master Plan”
Now using all of the above information we are going to build a step-by-step
Autoresponder Email “Master Plan” that will do this for us automatically
when a new subscriber joins to your list.
This will allow you to monetize your list so that they will start buying after
having enough relational deposits made into the bank account!
Are you excited yet? Good!
Let’s move on!
PUTTING IT ALL TOGETHER: BUILDING THE EMAIL
FUNNEL MASTERPLAN
So now that you have all this information,let’s put this all together and build
an advanced autoresponder sequence that automatically Deposits relational
equity! In other words build KLT (Know, Like and Trust).

Why? So that when you send out a promotional email with an affiliate
links (Withdrawals), you can make loads of money.And that’s what we all
want right?
Remember, before you can make a withdrawal (Sell), you must add value
and increase KLT (Deposits).This is how the system works and the greater
quality of “Deposits” you make, the better your chances of making bigger
withdrawals.
Of course,there are multiple important factors such as having a good quality
list etc. but all other things being equal this system works.
So,check out the Autoresponder funnel below and schedule your emails to
be sent out.
The “SELL” in RED will be when you send out emails with affiliate links
to make “Withdrawals”
This is the exact system I use to generate cash from affiliate offers within
30 days!
“THE MASTER PLAN” EMAIL FUNNEL
Day Email Subject Type Content Transaction type
1 Download Your Gift Here Download Free Gift Download Deposit
2 Thank you.. Personal msg Personalized thank you Deposit
3 [Most viral content title] Content 1 The most viral content you can find Deposit
4 [Most viral content title] Content 2 The most viral content you can find Deposit
5 Just a little about me.. Story The Heroes Journey Deposit
6 [Headline to Sell] SELL! Recommendation of an affiliate product Withdrawal
7 Hey, How are you doing? Engagement Personalized - how are you? Deposit
8
9
10
11
12
13
14 [Title relevant to content]
Weekly Con-
tent Useful content relevant to niche Deposit
15
16
17

Day Email Subject Type Content Transaction type
18
19
20
21 [Title relevant to content] Weekly Content Useful content relevant to niche Deposit
22
23
24
25
26
27
28 [Title relevant to content] Weekly Content Useful content relevant to niche Deposit
LET’S GO THROUGH EACH OF THE DAYS SHALL WE?
Day 1
Make it simple - Just a simple email with the download link.
Day 2
Try to make the email as personal as you can and make bold promises (ones
you can keep!) and make them understand they will be missing out on
great content if they unsubscribe!
Try to have their best interests at heart when writing this and ask them to
reply to all your emails.Gmail and other email providers will see engagement
with readers as a positive sign and will keep your emails out of the SPAM
folders.

Day 3 4
You need to provide content that is going to make their make their jaws
drop!
Something that is highly valuable to them.
How do you do this?
By getting the most viral and shared content you can find.
Go to the site Buzzsumo and you can do a search of the most shared
content on social media.
This is where you can get the best content to share with your list.
Follow the steps below
Step 1. Go to http://buzzsumo.com and enter the keywords of what you
want to search in your niche.
Example. I’ve put in “email marketing”

Step 2.Check the results and find the most shared content that is applicable
to what you want to share.
For example - I will pick “Predicting theTOP Email MarketingTrends for
2016” with a total share of 5.4K.That’s a lot of shares!

Step 3. Go to the site
Review if the content is good to share with the audience and not too long.
If the content is too long you can break it down into a 2 or 3-part email
series.
Just ensure you check that the content is relevant to your target niche.
Step 4. Cut and Paste the contents to your email autoresponder message.
Remember to leave a link to the original article at the end of the email to ensure
there are no copyright issues. If the content is too long - you can do a quick
summary and put a link to the original article so folks can read the full article.
Step 5. Save and Schedule it in your autoresponder for day 3 4.
Now you’re done!

Day 5
This step is very important yet often overlooked.
Start writing your personal story using a simplified version of a technique
called the “The Hero’s Journey”
Why do this?
Simple. For maximum rapport building and increasing your KLT (Know,
Like and Trust) with your audience!
Our aim here is maximize the KLT for the time and effort spent and this in
my opinion is the best way.
What is the Hero’s Journey?
The 12 Stages of The Hero’s Journey.A popular form of structure derived
from Joseph Campbell’s Monomyth from his book - “The Hero with A
Thousand Faces” and adapted by Christopher Vogler is the Twelve Stage
Hero’s Journey.

You’re probably thinking..“That’s a lot of steps..”
Good news! We will be using a simplified 4 steps instead of the 12 steps to
craft our personal story to make it simpler and easier to write.
The Hero’s Journey story telling technique is a technique that’s used just
about everywhere e.g.movies,books etc that builds maximum rapport with
the audience.
Take a look at your favourite Super Hero’s story.
Spiderman? Superman? They’re all based on the same story format that
instantly connects us to the character and makes us instant fans!
Powerful isn’t it? Now we can use this too.
This method works as the reader can relate to your personal story and
builds an instant connection to you even if they have never met you.
Here’s the simplified 4 part format to follow.

1. Ordinary World
This is where the Hero’s exists before his present story begins, oblivious of
the adventures to come. It’s his safe place. His everyday life where we learn
crucial details about our Hero, his true nature, capabilities and outlook on
life.This anchors the Hero as a human, just like you and me, and makes it
easier for us to identify with him and hence later,empathize with his plight.
2. Call To Adventure
The Hero’s adventure begins when he receives a call to action, such as a
direct threat to his safety, his family, his way of life or to the peace of the
community in which he lives. It may not be as dramatic as a gunshot, but
simply a phone call or conversation but whatever the call is, and however
it manifests itself, it ultimately disrupts the comfort of the Hero’s Ordinary
World and presents a challenge or quest that must be undertaken.
3. Meeting The Mentor
At this crucial turning point where the Hero desperately needs guidance
he meets a mentor figure who gives him something he needs. He could

be given an object of great importance, insight into the dilemma he faces,
wise advice,practical training or even self-confidence.Whatever the mentor
provides the Hero with it serves to dispel his doubts and fears and give him
the strength and courage to begin his quest.
4. Return With The Elixir
This is the final stage of the Hero’s journey in which he returns home
to his Ordinary World a changed man. He will have grown as a person,
learned many things, faced many terrible dangers and even death but now
looks forward to the start of a new life. His return may bring fresh hope to
those he left behind, a direct solution to their problems or perhaps a new
perspective for everyone to consider.
The final reward that he obtains may be literal or metaphoric. It could be a
cause for celebration,self-realization or an end to strife,but whatever it is it
represents three things: change, success and proof of his journey.The return
home also signals the need for resolution for the story’s other key players.
The Hero’s doubters will be ostracized, his enemies punished and his allies
rewarded. Ultimately the Hero will return to where he started but things
will clearly never be the same again.
So basically to sum up
The 4 are: Life before the awakening (normal boring life)
1. Life crises that prompted the awakening (Something that changed your
life)
2. Mentor/enlightenment (The coach or mentor you met that helped you
to change)
3. Challenges + return with the elixir (The challenges you faced and who
you have become)
Think about your life and what you can do to structure your life story and
break it down into these 4 components for maximum rapport.
You might be thinking “But my life isn’t like that I don’t have much of a
story to tell”.

Listen,anyone and everyone can make a story.It doesn’t have to be dramatic.
Just highlight simple struggles and how you overcame them no matter how
small they may seem to you.
For example, mine is:
1. Typical IT guy in a corporate environment
2. Realization after seeing others being forced to early retirement.Desperation
of wanting to do something meaningful instead of living a life of mediocrity.
3. Went for a courses and learned about marketing, many mentors who have
helped me to start a business.
4. Ups and downs,people doubted me and I faced many failures but I fought
through it all and now, make real money online whilst making a real
impact in people’s lives.
Get the point?
Good, now write up your 4 part story and don’t make it too long.
Just use the 4 points and expand it a little to include some details. Ideally
less than 900 words.
Remember, this is may sound tedious but by sharing your most personal
intimate life journey,you’re building instant rapport (increasing Know,Like
and Trust) with the reader.
Important note: No one likes to read a faceless email newsletter. They
want to know who is sending them these great emails.
Day 6
Time to sell!
Pick your product from your market place,get affiliate links and put together
a promotional email to send out.Your audience is ready to see some offers
from a trusted friend who has their best interest at heart!
Get your email swipes and affiliate links from Clickbank, Warriorplus or
JVZoo and send them an email.

Here’s one I’ve sent out before.

Day 7
Reach out to your audience and be highly personal!
Another highly personal email! But this time inspire them with an
inspirational picture quote and closing the loop on the KLT sequence
emails with a visual impact!
Bonus Tip!
Remind them again to reply to your emails should they have questions.
Engagement is important in the eyes of email provides like Gmail orYahoo
to keep your emails out of the SPAM folders.Which in turn means higher
open rates.

If they reply back with any questions and you don’t know the answers to
them – copy and paste the questions to http://quora.com where you can
ask any questions and get them answered by experts!
Copy and paste back the answers and reply back to your audience.
Day 14/21/28 - Weekly content emails!
After the initial 7 days, just send your list weekly emails with content that
is relevant to your niche.This is to ensure you continue to add value (make
deposits)
In between those times you can send promotional emails to sell.
I suggest you don’t send them every day but try to do it every other day.
Don’t go overboard with the selling and you should be fine.
Continue with the weekly content providing emails after the 28th
day if you
can and promote every other day for affiliate offers.
BONUS TIP!
If you have time and want to be a little more creative, when you send out
promotional emails – try to make it
1. Entertaining (Entertainment ALWAYS sells)
2. Value adding (Share your insights about the product or the topic around
the product you are selling)

CONCLUSION
First impressions are the most important. I cannot emphasize this
enough.
The Master Plan is designed so that you hit your subscribers with jaw
dropping content and personalization as soon as they come into your
email funnel sequence so that when they come out of the initial 7-days of
sequenced emails, they will see you as a close friend who they canTRUST.
Just imagine how powerful that is when you have 100,1000 or even 10,000
folks thinking you as a trusted friend.
Would they more likely buy stuff from you? Of course they would!
Here are the summarized points for you.
❯❯ Email inbox is a very intimate and personal platform so you must send
mails as though you are talking to them as a friend. E.g. Hey how have
you been {first name}?
❯❯ We must always make deposits before you make withdrawals.
❯❯ Know, Like and Trust!
❯❯ Mix it up with different emails but follow the system for results.
❯❯ Go for Solo-Ads if you can –Yes invest a bit and grow from there.
❯❯ Always check for testimonials for Solo-Ad’s – build relationships with
the sellers.
❯❯ Mark your calendars for Holidays or certain events and sell.You will be
helping them while making sales.
❯❯ The Hero’s Journey is a very powerful technique. Use it and increase
KLT!
❯❯ Make sure you stick to the system for 30 days.You will see results!

And Finally… | 89
AND FINALLY…
OK there you have it!
Like I said earlier,if all you’ve done is skip through this guide to get a flavor
of what is in it, please go back, start from the beginning, and put this into
action.
Follow each step through and set up your Simple Sales Funnel,read through
the Advanced Email Marketing Strategies and setup emails that’s going to
boost your Know, Like and Trust.
Then start driving traffic to your squeeze page using the methods I’ve
shown you.
The main aspect of this guide is to get you going, earning
affiliate commissions in the shortest time possible.
Again, I’m not claiming that this will make you a millionaire overnight -
frankly there isn’t a program or a piece of software on this earth that can
do that!
But it will make you passive income in the fastest way possible online and
what the steps in this guide will do is make you your first affiliate commission.
For a lot of new marketers, watching that money come into your Paypal
account is a revelation.
Because, at last, you’ll feel as though you’ve cracked the code.
And that’s ground breaking stuff.
Once you know that something works, really works, you’ll want to do
more.And that means you can scale this up so that you’re turning $5 or $10
days into $50 days, and then $100 days.
After that there will be nothing holding you back.And, don’t worry, I’ll be
there to guide you the rest of the way.

Talk soon
Should you have any questions you can contact me on john@
johnchotips.com
ToYour Success,

Magic+money+tree+affiliate+marketing

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