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HuffPost Onboarding and GrowthPeriod:2020Q4Progress:0%
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GoalBuild the biggest loyalty program for beer lovers in Colombia
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Objective 1Increase the platform engagement0%
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Key ResultIncrease in XX% the number of acumulators QoQGrowth0%
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To develop 3 activation campaigns (one per month)
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To develop a member get member accelerator
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To implement 6 special quizzes based on data insights
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Key ResultIncrease in XX% the number of MAU QoQGrowth0%
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To plan and execute a weekly activation calendar (mails & push notifications)
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To develop and implement badges
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Key ResultIncrease in XX% the amount of orders QoQGrowth0%
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Abandoned chart notification implementation
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Last minute deals (delivery in 30 minutes in BOG)
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1st Big Tapit Promo (Black Friday? Any Colombian holiday)?
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Objective 2Grow the amount of sign ups0%
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Key ResultTo run monthly paid media campaigns focusing on new sign upsGrowth0%
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To create and implement 3 paid media campaigns end to end
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To develop a best practices guideline to Tapit's campaign
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Key ResultTo reduce in XX% the CAC from paid media QoQGrowth0%
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Optimize Facebook and Instagram acquisition campaigns
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Create A/B testings for social media campaigns
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Key ResultTo plan and execute a BIG BET campaign, focusing on awareness (low cost per impression)Growth0%
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To plan, execute and implement a high impact campaign
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To optmize reach and engagement costs
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TBD
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Objective 3To accelerate data gathering and personalization0%
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Key ResultTo develop X surveys focusing on consumption habits Growth0%
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Plan with Bavaria Insights team
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To build and implement the surveys
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Review and share the results and drive marketing efforts by them
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Key ResultDesign and implement X user journeys according the acquisition sourceGrowth0%
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To define and prioritize the sources
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To design the user journeys according to the profile of the user source
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To implement a custom communication calendar for these audiences
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