In Delhi, IT-based companies like SEO agencies help both established businesses and startups with their digital marketing campaigns. Especially providers of affordable SEO services in Delhi have helped business owners create a brand image in the market within a short span. They use an array of strategies so that their clients’ websites can have a significant increase in their organic traffic.

One such effective strategy is optimization for featured snippets. It helps content appear before the first position on SERP even if the page itself ranks lower. For this reason, SEO experts call this position of feature snippet “Position #0”.

Here are a few steps that can help the content get the opportunity to rank as a featured snippet.

  • Including More Lists in Relevant Places

Lists in content create a better chance to get optimized for feature snippets. These help a reader in scanning those topics and thus, enhance user experience. So, experts providing affordable SEO services in Delhi help their clients make lists with content subheads.

Apart from this, there are two types of list that appear in this position; which are –

  • Ordered list and
  • Unordered list.

According to Getstat research, among these, its content with ordered lists or <ol> tag showed up on featured snippets and regular searches 41.6% more than the others.

So, the more a website includes <ol> in their web content in relevant places, the more they gain the opportunity to get this position. Following is an example <ol> featured snippet.

  • Using a Question-Based Subhead

Most of the time, individuals place question related queries in Google Search Engine. These questions generally start with wh-words like – who, why, how, when, where, and what.

Therefore, the objectives of affordable SEO services Delhi are to put these questions as subheads of their clients’ contents. For example, instead of writing “3 strategies to optimize for on-page SEO”, professionals write “How to optimize for on-page SEO?” to increase the chance. Thus, they optimize their content to appear as a featured snippet that gives users rich answers.

  • Giving a Crisp and Short Answer for a Question

Another way to optimize content for featured snippets is by giving a concise answer to a question. If a response is crisp and short, Google deems it the best answer to quickly and effectively satisfy users’ queries.

The average word limit in a featured snippet is between 40-50 words. It is the optimal length for feature snippet since Google generally does not place a lengthier answer.

However, an answer in feature snippet may be shorter as Google does not want to lengthen its answer to meet a word limit. Its primary purpose is to give the best user experience with a “rich answer“. For example, one can notice that the following feature snippet has only seven words.

  • Providing Answers under Subheads

SEO tuners also utilize H2 and H3 of their content to create opportunities for featured snippets. For this purpose, affordable SEO services in Delhi first research questions that users ask in niches of their clients. They enlist all these questions and use them to make subheads in their contents. After that, they give a shorter and concise answer within 2-3 sentences directly under the subheads.

Thus, following these strategies, website owners can take advantage of increasing their visibility on SERP. In fact, they can increase the opportunity of their content to appear even before the page in the first position of SERP. Additionally, they can even reduce the overall spending on advertisements.

Sometimes it becomes difficult for web admin to boost their content for feature snippets independently. In this situation, affordable SEO services in Delhi help them with proper guidance to implement these strategies in their content.