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APEC CBET (June 23-26, 2014) Report
- 1. CBET Report Cross-Border e-Commerce Training (CBET) Workshop Dongguan, China 23 - 26 Jun 2014 Presentation: http://tiny.cc/cbet1rpt Video: http://tiny.cc/cbet1vdo Organizer: ABAC China Sponsor: MasterCard Songshan Lake DHgate v1.6
- 2. CBET Introduction The Cross-Border e-Commerce Training (CBET) Workshop is an initiative by ABAC China in the APEC Business Advisory Council (ABAC) for the purpose of promoting cross-border trading through e- commerce, which is also an effective initiative to help the SMEs and provide actionable solutions to their common issues, including access to international market, access to finance, capacity building, innovation & entrepreneurship. The program was endorsed at the ABAC Meeting in Auckland in February 2014, and was also recognized by the China MOFCOM, MIIT and CCPIT. E-Commerce has been recognized as the catalyst of economy growth in the past few years. In 2013, China has become the world’s largest e-Commerce market in the world, making quite a lot of changes in the market, and created a lot of new business and job opportunities. A new global value chain has been created gradually, resulting in new opportunities in the market, but also challenges to traditional trading. Ms. Diane Wang, Founder & CEO of DHgate, is the initiator of this CBET program. She was also the co-founder and CEO of Joyo.com back in 1999, which became China’s largest B2C website at that time, and was acquired by Amazon in 2004. DHgate started in 2004, and was focused in cross- border B2B e-commerce business, an all-in-one platform supporting full complete transaction, helping China SMEs to sell their products to the global market through a new electronic channel, bypassing obstacles in traditional trading. In the past 10 years’ experience in China, it was proven how SMEs can be effectively supported to start or develop their business through cross-border e- commerce, which can be evidenced by over 1 million SME sellers on the DHgate platform, if not counting other platforms. As an active alternate member in ABAC, Diane wish to bring her experience further to the international level through this CBET program, which also brings opportunities for international networking and CBT business opportunities.
- 3. The CBET Workshop The Details Dates Duration Language # Participants Course Fee Include •23 - 26 June 2014 (Mon – Thu) •3 Full Days •English •Planned for 30, Actual almost 50 •Free •Training Workshop, Materials •Pickup, Local transportation, Field Visits •Hotel, Meals The CBET Workshop
- 4. Location of the CBET Venue SS Lake Shenzhen Int’l Airport 1 Hong Kong Int’l Airport 2 Hong Kong Shenzhen Dongguan Songshan Lake, Dongguan China (the Workshop venue & Hotel) 1 2 SS Lake
- 5. Silver World Hotel & Resort Songshan Lake Dongguan, South China 东莞松山湖银丰逸居酒店 Hotel
- 6. Participants’ Directory Introduction of their Bio & Business
- 7. Participants Participants from: Brunei, Canada, Chile, China, Hong Kong Indonesia, Philippines, Singapore, Slovenia, USA
- 8. Wide Diversity of Participants Economies Brunei Darussalam Canada Chile China Hong Kong Indonesia Philippines Singapore Slovenia United States Background ABAC Member Government Rep SME doing e-Commerce SME planning on e-Commerce SME in traditional business Marketing professional I.T. Logistics Trade Associations Academic Journalist & PR professional Position Business Owners, CEO & VP Directors & Managers Association Chairman Department Heads Marketing Professionals Media Journalist
- 9. Speakers Noah Herschman COO, DHgate Carl Hemus VP, Global Key Accounts DHL eCommerce Philip Yen General Manager, Digital Global Center,MasterCard Ezriel Rappoport COO, Malion Holdings Joe Zhang General Manager, eCargo Priscilla Dorresteijn Export Advisor, Google Tom Chen Sales Director, Shenzhen Value in Action Technology KF Cheng Sr Director, Int’l Business Development, DHgate Zhexia Su Large Customer Sales, Google
- 10. CBT: The Next Big Thing in e-Commerce CBT e-Commerce Changes Business and Life CBT: A Great Opportunity for Gold Rush CBT Enabler: International Fast Shipping CBT: How to buy / How to Sell, CBT Sourcing Internet Supply Chain Financing Seller Overall Operation Logistics Buyer Finance CBET Topics & Content Coverage - Day 1 Workshop
- 11. CBET Topics & Content Coverage - Day 2/3 Brand Building, Markets, Localize, Awareness, Acquire Customers Technology, Connections, Security, Convenience Online Strategy Internet Payment Visit: Manufacturing – from materials to shipping Visit: Wholesale Trading Center Visit: Large e-Commerce Operation Company Visit: Small SME in CBT e- Commerce Factory Product Sourcing e-Comm Operation Small SME Field Visits Workshop
- 12. Networking with International Entrepreneurs New Business Opportunities in New Global Value Chain
- 34. Day 0: 23 Jun 2014 (Mon) Arrivals Pickup from Shenzhen, arrive safe Arrival Registration, get the materials Hotel Check-in Welcome Gathering Cocktail Party, know each others Welcome Dinner, start networking
- 35. Day 1: 24 Jun 2014 (Tue) CBET Background Introduction KF Cheng Sr Director, DHgate Grouping & Know Each Others CBT: The Next Big Thing in e-Commerce Noah Herschman COO, DHgate Key Factors Driving This Hot New e-Commerce Channel Obstacles Now and Future Possibilities for the Future CBT: A Seller’s Perspective Tom Chen Sr Director, SZ Value in Action Tech Cross-Border e-Commerce Changes Business & Life How an e-Commerce Business is Grown and Run Challenges & Future CBT: A Great Opportunity for Gold Rush Joe Zhang GM, eCargo A Complete CBT e-Commerce Operation Process The e-Commerce Challenges and sCommerce Brands, Channels, Service, Support, Marketing & Fulfilment
- 36. Day 1: 24 Jun 2014 (Tue) – continued Group Discussion CBT Enabler: International Fast Shipping Carl Hemus VP, Global Key Accts, DHL eComm The Game Changing Trend Online Retailing Best Practices Emerging Successful CBT: A Buyer’s Perspective Ezriel Rappoport COO, Malion Holdings A widely successful internet entrepreneur tells his journey B2B operation – how to buy / sell, cross-border sourcing Brands, manufacturer relationships, closeouts Cross-border Partnerships & Trusts Internet Supply Chain Financing KF Cheng Sr Director, DHgate A new generation of financing fitting the SMEs Trends of Internet Financing in China Sample Cases of Implementation Group Discussion
- 37. Day 2: 25 Jun 2014 (Wed) Grouping and Know Each Other CBT: Online Brand Building Strategy Priscilla Dorresteijn Google Find the markets & Localize Create Awareness & Acquire Customers Tools for Insights CBT: Internet Payment in e-Commerce Philip Yen GM, Digital Global Center, MasterCard Technology, Connections, Global Reach Security & Convenience Four-Party Payment System, Mobile Payment eCommerce and Payment Consumer Concerns in different Countries Next 10 Years Outlook Diane Wang Founder & CEO, DHgate Visits Inwe Fashion – A manufacturer in knitwear Dalang Knit Wear Trading Center – Wholesale Center
- 38. Day 3: 26 Jun 2014 (Thu) Visits Sain Store – A Large e-Commerce Operation, started with 5 people and expanded into 150+ people in 3 years FlowerTree – A Small Simple e-Commerce Operation with only 3-4 people DHgate Dongguan Office – An e-Commerce Platform Operation Local Tour / Leisure Lakeside bicycle tour – light exercise, enjoy the scenery Lychee Plucking – seasonal fruit Shopping – experiencing products in China Day 4: 27 Jun 2014 (Fri) Hotel Check-out Transportation Arrangement
- 39. Gifts from DHgate Each participant will receive these 2 books published by DHgate: • Starter Guide for Foreign Trade e-Commerce • 50 FAQ for Foreign Trade e-Commerce
- 40. PARTICIPANTS QUOTES They Said … CBET Attendee from the Philippines “Most important though, were the tours to selected e-commerce sites, where we were able to interact with some of the owners. The experience would not have been complete without seeing first-hand these businesses coupled with your government’s support for e-commerce.” - Teresa Custodio, Institute for Social Entrepreneurship in Asia
- 41. PARTICIPANTS QUOTES They Said … CBET Attendee from Indonesia “Indonesia and China have a lot of things in common: big population, the cultures, the people and growth of economy. It’s surely a great opportunity for us to learn more on how Chinese cross-border e-commerce companies deliver a good business ….. CBET is very positive event. That should be held more often, so more people aware and have more knowledge of how to do cross-border e-commerce” - Izmir Putra, COO of ukmmarket
- 42. PARTICIPANTS QUOTES They Said … CBET Attendee from the Philippines “I am writing to you to show that we are very serious in our intention to bring CBET to the Philippines offline and will support ABAC Philippines for the e-learning. Definitely, we will coordinate on our collaboration moving forward” - Arlene Padua-Martinez, Managing Director of Post10 Worldwide Inc.
- 43. PARTICIPANTS FEEDBACK Stay Connected
- 44. Good Ratings (4.5 or higher out of 5.0): •Registration & Prior Communication •Pickup •Hotel & Venue Selection, No. of Days •Speakers, Topics, Duration •Helpful to Participants (4.7 out of 5.0) •Continue the Connection (4.9 out of 5.0) •Come Again to ABAC China events (4.9 out of 5.0) •Overall Satisfaction Score: 4.6 out of 5.0 SURVEY FEEDBACK Item Scores
- 45. •Quality of diversified speakers from different countries •Topics & in-depth content •Interaction with people from different countries, experience sharing •Learning & networking •Business opportunities & potential partners •Good diversified participants with experience SURVEY FEEDBACK Like Most in CBET
- 46. •Setup e-Commerce, implement in own business, upgrade current business •Follow up on ideas from CBET and people met •Share with company / management •Duplicate CBET in own economy, Share with other SMEs •Learn more in CBT e-Commerce & apply •Sourcing partners from China One of the quote: GET MY HUSBAND TO START AN E-COMMERCE SME SURVEY FEEDBACK Next Step: Action
- 47. •Invaluable knowledge of CBET as a whole, good learning of business insights, good inspiration •Potential great opportunities selling overseas online •Knowledge in new business trends •Product sourcing •Supporting ecosystem for CBT e-Commerce •Friends & networking •Network with people internationally for learning SURVEY FEEDBACK Key Take-Away
- 48. •CBET participants to meet once a year •Co-organize CBET in other economies •Continue to receive news on CBT e-Commerce, or from APEC and ABAC •Continued networking with all participants, through online forum or social networks •Continue support & assistance to attendees in e- Commerce business •More ABAC China programs SURVEY FEEDBACK Recommendations
- 49. A 2-min Video How the CBET was http://tiny.cc/cbet1vdo
- 50. About APEC & ABAC APEC is the premier Asia-Pacific Economic Cooperation Forum. Its primary goal is to support sustainable economic growth and prosperity in the Asia- Pacific region. The APEC Business Advisory Council (ABAC) was created by the APEC Economic Leaders in November 1995 to provide advice on the implementation of the Osaka Action Agenda and on other specific business sector priorities, and to respond when the various APEC for a request information about business-related issues or to provide the business perspective on specific areas of cooperation. APEC/ABAC recognizes that the key initiatives to help and support the SMEs are access to international market, access to finance, capacity building, innovation and entrepreneurship. In 2013, ABAC China shared the experience in China how cross-border e-Commerce successful helped and support the SMEs and address their needs. Today, more than 9 million SMEs are doing their business online in China, and e-Commerce has become the catalyst of economy in China, surpassing the US in 2013 and become the largest e-Commerce market in the world.
- 51. Our sincere thanks to the following sponsors, who are those who really made this program happened. Organizer ABAC China with support from DHgate Event Website: http://cbet.abac-china.org Enquiry: abac@dhgate.com The CBET Team from DHgate Yongjie Zhang KF Cheng Laura Zhu Ivy Zhang Eric Wang May Sun Luyoo Wang Sponsors