World Bank: Flavors of Engagement - Tactics for online conversation and bite-size learning
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Kicked off the community manager seminar series at the #WorldBank in Washington DC teaching bite-sized learning concept and showing how to jumpstart conversations with debate.
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World Bank: Flavors of Engagement - Tactics for online conversation and bite-size learning
- 1. Flavors of Engagement Tactics for online conversation and bite-size learning #WorldBankCmty Sharon Lina Pearce
- 2. Learning Gets Shorter • The perfect videos had 100 hits each in a company of 60k Social Networking
- 3. Learning Gets Shorter • The perfect videos had 100 hits each in a company of 60k • My previous experience in training department • shorter learning objects (+ survey): • First year, short videos of less than 10 mins
- 4. Learning Gets Shorter • The perfect videos had 100 hits each in a company of 60k • My previous experience in training department • shorter learning objects (+ survey): • First year, short videos of less than 10 mins • Next year, we created short guides Which of the two, new learning objects got the greater number of hits?
- 6. Learning Gets Shorter • LET’S HERE FROM YOU – Who has used a “shortening” technique (such as video, quick guide, key learning brief, process document, etc) in WB – were you successful or not? • Was there a learning curve? • Did it matter where you posted and how you shared the item? • Any costs associated with it? Length? • Were you able to involve a recognized expert? • How would you encourage your peers to develop and deliver them? • Or, what would need to change to make it work in your community?
- 7. Jumpstart Conversation Keep in mind • Employee pressures • Reach out to members
- 8. Jumpstart Conversation Keep in mind • Employee pressures • Reach out to members Subject Matter Resources • World Bank library service
- 9. Types of Jumpstart • Conflict • Challenge
- 10. Conflict • Use when you find that community members are not exchanging valuable information • Which is the best irrigation system in dry regions, sprinkler or drip? • Use a similiar technique when discussion is lagging • Make an opinionated or controversial statement: • There is no money to invest in sprinkler or drip irrigation in poorer countries. The only viable option is the creation of canals.
- 11. Challenge • Community on FB • Objective: gather stories for a book • Several discussions a month • 20 people, 4 reactions (corrections or questions) & 2 co-creators (stories) • Offer delivery options • Tell your story • React to this photo • Record stories
- 12. Challenge Nothing worked until I posted an unusual photo with the challenge: “Who wants to claim this father?”
- 13. How To Create Conflict • LET’S HEAR FROM YOU – • Share a statement • Others suggest how to make it a ‘choose sides’ or ‘challenge’ question • Will this produce constructive conflict? • If not, how to re-write it?